We bring a marketing approach to PR, being audience-focused with engaging and measurable content where PR also matters.
An awake brain generates up to 23 watts of power, enough to light up a room.
We are tuned and geared to light up the room with our little Extra.
For us Extraordinary = Purpose + Priority + Productive
Lightning Approach
Your business challenges ignite our electric flow. We ensure real value of PR through predefined and practical metrics of what we’ve achieved vs. your business objectives. Our end goal remains extraordinary lightning results!
Content Led
We are at core, story miners and narrative builders. Content is key to all our work and campaigns. We believe everyone has a great story to tell. It needs to be mined, told and engaged well with.
Commitment Led
Our commitment is to help solve your business challenges through an insight driven approach. We believe it's our commitment to provide full accountability for everything we do for our clients.
Campaign Led
Your brief activates our neural network. We begin by doing our set of investigation & research to develop unique insights. These insights give way to campaigns that engage, make an impact and help drive conversations.
Media Relations
We make tailor-made campaigns for our clients to launch brands and disrupt sectors. From strategy & campaign planning, media meetings and interactions, writing moving content, managing speaker and awards opportunity, reporting metrics, to media training and handling crisis communications. We do it all.
Integrated Communications
Nothing influences consumer experience better than a harmonious and echoing communications narrative. We streamline the whole process allowing the brands to amplify results through our suite of offline and digital services, carefully linking messages together through all possible touchpoints to the consumer. Offline + Social + Influencer + Partnership
Internal Communications
Best PR starts from within the organisation. We devise effective internal communication campaigns and concepts to keep employees engaged through Newsletters, Leadership Notes, Collateral and Videos in platforms such as Yammer, Glassdoor, LinkedIn and internal company emails.
Employer Branding
We help our client hire the right talent for their company. We transform the way employees will look at the client hence attracting, recruiting and retaining the right talent. Our forte lies in giving strategy for Employer Branding, sharing executable ideas for Campus Branding and building concepts for Employee Value Proposition.
Our Clients
To our clients we are known as the "power house of content" driven by "extraordinary work ethics, like no other" and we "deliver contemporary savvy campaigns" for the crescent environment.
Case Studies
At The 23 Watts we begin conversations, about you and your brand and we deliver what's required. We go for the result, not just the means. Some of our bold and electrifying work!
Driving equity by telling the Rapido story, showcasing leadership position and creating some brand love.
Enriching employee experience by building programs that foster learning, engagement, adapting and practice, whilst positioning Prione/Cloudtail as the preferred future workplace of choice.
Launch of India's first social distancing scooter, driving the micro mobility narrative during the COVID 19 pandemic.
Driving cultural confluence and employee engagement for the insuretech company across offices in Gurugram and Pune, through internal programs based on SE2's global values.
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We can't wait to activate our brain cells for you !
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